It's not longer mere talk. Radio Frequency Identification is silently making its presence felt in India and everybody from the big business houses, government, defence to farmers are flaunting it.
Taking a lead from in-film advertising, multi-national companies are now eyeing associative marketing partnerships in Bollywood.
Accenture is taking a leaf out of science fiction movies such as Minority Report and Star Trek. With this aim in mind, engineers in its Bangalore development centre are busy converting these concepts into cutting-edge technology.
Given that some BPOs conduct nearly 150 interviews a day, the threat of fudged resumes and impersonation is compounded many times over.
The current level of automation available in the Indian call centre industry is very rudimentary with only the language assistance interface or the first level of the call being automated.
Ignoring advertising will get increasingly difficult with billboards now being able to beam video advertisements directly to passing cellphones
The placement of brands in mobile games - termed as branded gaming or advergaming - is expected to witness a jump in India with the number of gamers estimated to touch two million in 2007.
After tariffs war, GSM operators are now experimenting with the pricing of value-added services such as downloads of mobile games in 2007.
Companies that invest heavily in firewalls and other protection measures forget that over 15 per cent of their employees are talking to headhunters and prospective new employers at that very moment, say experts.
Interestingly, majority of the 26 highly user-friendly websites come from the world of e-commerce.
Private Equity investments in start-ups accounted for 20 per cent of the overall PE investments in the country, which stood at $7.46 billion in 2006 (over 299 deals).
Nasscom states the Indian gaming industry, estimated to be around $48 million (around Rs 210 crore) in 2006, is expected to cross $424 million (around Rs 1,900 crore) by 2010.
Implementation of BI tools can improve the bottom line by 10-15 per cent of insurance companies.
Online air ticket bookings have overtaken online train ticket bookings as travel portals such as makemytrip.com dominate the top-of-mind category brand
Telecom operator Idea Cellular said it is on track with its plans to raise Rs 2,500 crore (Rs 25 billion) through its initial public issue and plans to clear all formalities by the month-end.
Research and consultancy firms talk about next year's top IT trends in India.
On an average, Symantec reports two lakh malware submissions per month and anti-spyware product company Max Secure Software has identified over two lakh anti-spyware threats.
Outsourcing Product Development is set to emerge as a $8-11 billion industry by 2009 from the current $3 billion market estimates.
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